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BBC Sport Promo

University Boat Race

Red Bee Media

In March 2011, Red Bee Media asked us to pitch on a promo for the 'University Boat Race', which we won. The brief was fantastic and we were hugely excited about the prospect of getting something so distinctive on BBC1. Two days before we were due to deliver, tragic events started to unfold in Japan and for obvious reasons, the spot was shelved. Our hopes and thoughts are with everyone affected by the tsunami in Japan, a country we know well and are deeply fond of.


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